Join Joey Goone from Utopia Experience as he delves into the art of creating immersive events in this engaging episode. Joey introduces the 3C model, highlighting why people attend events: content, connection, and community. He emphasizes the importance of understanding the neuroscience and psychology behind gatherings to create environments where attendees feel safe and valued.

Discover exceptional arrival experiences and innovative uses of technology to personalize events. Handbid shares insights on the crucial role of check-in in making guests feel known and welcomed. This episode underscores the importance of considering every detail of the event experience, from parking and signage to entrance ambiance and overall atmosphere, aiming to make attendees feel appreciated.

Joey also touches on the costs of crafting immersive experiences and the necessity of measuring their return on investment. Real-world examples include guided art museum tours, interactive video showcases, and themed entrances. The conversation wraps up with a reminder to continually listen to attendees and improve the event experience. Tune in for valuable tips on elevating your events to the next level!

Takeaways

• Creating immersive experiences at events involves understanding the neuroscience and psychology behind why people gather.
• The 3C model (content, connection, and community) explains why people come to events.
• Exceptional arrival experiences, such as personalized greetings and interactive activities, can help attendees feel safe and appreciated.
• Technology can be used to capture information and personalize the event experience.
• Check-in is an important part of the connection piece and should make guests feel known and welcomed. Event planners should consider the entire experience, from parking to the entrance, to create an immersive and exceptional event.
• Immersive experiences can create a sense of community and connection among attendees.
• The cost of creating immersive experiences can vary, but there are ways to design impactful experiences without breaking the budget.
• Measuring the return on investment and attendee satisfaction is crucial to ensure the success of immersive events.
• Continuous improvement and listening to attendees' feedback are essential for creating exceptional event experiences.

Main Topics

• 01:16 Creating Immersive Experiences: Understanding the Why
• 03:32 The 3C Model: Content, Connection, and Community
• 09:24 Exceptional Arrival Experiences: Making Guests Feel Safe and Appreciated
• 13:17 Personalization through Technology: Capturing Information and Enhancing the Event Experience
• 17:00 Check-In as a Connection Piece: Making Guests Feel Known and Welcomed
• 25:01 Thinking About the Entire Event Experience
• 26:01 Creating Immersive and Exceptional Experiences
• 27:04 The Importance of Intentional Connection Moments
• 28:43 Examples of Immersive Experiences
• 33:28 Measuring the Return on Investment
• 38:23 Listening to Attendees and Continuous Improvement

Episode Links:

https://www.utopiaexperience.com/

https://www.linkedin.com/in/joey-goone-58225758/

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