In this episode of the Elevate Your Event podcast, Heather Nelson, president and lead consultant at BridgeRaise, dives deep into the world of corporate fundraising. Heather highlights how to build sustainable partnerships between nonprofits and corporations by aligning values and objectives for maximum impact. She shares insights on creating compelling sponsorship packages, maintaining strong relationships beyond just the event day, and nailing the art of pricing and value propositions. Plus, Heather offers practical, actionable advice for organizations ready to kickstart or elevate their corporate fundraising game.
Takeaways
- Corporate partnerships can lead to more sustainable revenue for nonprofits.
- Alignment of values between charities and corporations is crucial for successful partnerships.
- Building relationships is key to securing corporate sponsorships.
- Events should be seen as part of a larger partnership strategy, not just standalone opportunities.
- Understanding what to offer and how to price it is essential for fundraising success.
- Engaging employees through volunteerism can enhance corporate partnerships.
- It's important to maintain communication with corporate partners throughout the year.
- Planning for corporate sponsorships should start well in advance of events.
- The fundraising process requires intention and strategic thinking.
- Small events can be effective for relationship building with corporate sponsors.
Chapters
03:02 Understanding Corporate Partnerships
05:58 Building Sustainable Relationships
09:06 The Role of Events in Fundraising
11:50 Strategizing Corporate Sponsorships
15:08 Pricing and Value Propositions
17:51 Navigating Corporate Budgets
20:48 The Art of Fundraising
23:59 Maintaining Engagement Beyond Events
27:05 Getting Started with Corporate Fundraising
Episode Links:
https://www.linkedin.com/in/nelsonheather/
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