The objective at most events is to make as much money as possible for the represented cause or organization. For this reason, coordinators must prioritize the donors’ experience over anything else. Several factors can lead to donor fatigue, which can negatively impact the overall success of the event. Some pitfalls to avoid are hosting an auction that runs too long and asking for financial transactions too frequently. Remember, guests are there to have fun as well as support a great cause. Therefore, it’s important to balance the evening with an appropriate amount of auction items and activities in proportion to the number of attendees. You also want to take into account the guests’ physical comfort. Walk the venue yourself before opening an event. Consider the distance from the parking lot to the door, how long guests will stand in line at check-in, and the convenience of the bar and bathrooms. Finally, keep it fresh by changing up the event theme and location. By considering the event through the eyes of a donor, hosts can be proactive about creating an experience that serves both the guests and the organization.
Main Topics
- Different types of donor fatigue (02:30)
- Understanding your audience (06:55)
- Multi-day events (08:20)
- Paddle raise before live auction (13:05)
- Check-in as the first impression (16:00)
- Making your event physically accessible (17:50)
- Bringing variety to auction items (22:10)
- Change up the theme and location (25:45)
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