Welcome back to part 2 of our two-part episode with the amazing Marissa Walters! In the first part, we discussed some incredible insights into fundraising auctions and bidding psychology.
We'll be exploring how you can use concepts like scarcity, competition, and urgency to make your auction events more exciting and profitable.
But that's not all. We'll also talk about the art of crafting experiences that really connect with your donors on a personal level. Imagine auction items that not only have monetary value but also offer unique and unforgettable experiences, creating lasting memories for your bidders.
We'll also discuss real-time engagement tactics through smart increment strategies and how to optimize the duration of your auction for maximum impact. And of course, we'll touch on the importance of maintaining effective communication, transparency, and ethics to keep your bidding environment dynamic and captivating.
So, get ready to elevate your fundraising auctions with some expert insights and practical tips!
Main Topics
- 00:01:00: Impact of scarcity in auctions
- 00:03:58: Intelligent bid increment adjustments
- 00:08:00: Gamification in auctions
- 00:15:35: Flexibility in pricing and selling
- 00:17:01: Showcasing donors and items on social media
- 00:23:16: Psychology of bidding
Episode Links
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